Most of the time, social media is a time sink that we lose hours of productivity to. But if you use the right tools, and the right platforms, you can transform that wasted time into productive time. With the following five tools, you can turn your social media channels into valuable lead generators for your business.
Use LinkedIn To Find Your Target Audience
Businesses should know who they want to talk to, and why they want to talk to them. Everyone has a target market, and nobody’s target is “everyone” (not realistically, anyway).
LinkedIn offers advance search tools to find the kind of people you want to do business with – either as a partnership, a sponsorship, or client. After adding all your friends and family, take the time to carefully search for people on the site it would be beneficial to build even the smallest connection with.
Use Instagram For Powerful Social Visual Content
Images are shared more than words online – and no platform makes it easier for businesses to reach out and connect with visual content than Instagram.
Highly sharable visual content is a great way to attract audiences to your business. Instagram makes it easy for people who view your content to visit your site or a landing page as part of a sales funnel. While Facebook also offers great use from visual content, Instagram is solely dedicated to it.
Use Buffer For Perfectly Timed Posts
When you post an update on social media is incredibly important in terms of reach and engagement.Working out the best times for posts can be very time-consuming – or you can just use Buffer. Buffer will share your updates at peak times, and provide analytics for you to measure and track the engagement you received. By better-timing your posts, you increase the chance of generating leads through your social media content.
Use Hootsuite To Monitor Your Socials In One Place
Companies end up with multiple social media channels that need to be monitored – but constantly switching between accounts can be time-consuming, and it’s easy to lose track of what you have and haven’t seen yet.
Hootsuite allows you to monitor multiple social media platforms from the one place, so you can stay up to date on all of your channels at once.
Use YouTube To Share Valuable Information
Giving your potential buyers something for free is a good way to convince them to buy something off you. Use YouTube to provide your audiences with valuable tutorials or insights into your industry – useful information they can use to help their own businesses or lives, but not so much that they don’t need you entirely.
