Trade shows are a buzz with dozens, if not hundreds, of competing booths all vying for the attention of event-goers. You need to stand out from the crowd, grab people’s attention, engage their interest, and most importantly, leave a lasting impression.
Luckily, technology is making this easier than ever for companies of all sizes to create amazing trade show booth experiences. Here are five awesome gadgets you can use to bring your next booth to life.
1. Novelty Smartphones
We’re big advocates of digital and interactive displays. Bring the two together with a great touch-screen presentation — and then top it all off with a novelty display. You can get touch screen displays that look like giant iPhones that are bold and attention-grabbing. Design the display to look like a phone menu to really bring the experience to life.
2. Trade Show Booth Gameshow
Following on with the touch-screen concept, why not make your own gameshow to go with the event? Gamification allows you to promote unique brand associations and really entertain your audience. You can use prize wheels, gaming apps, social media contests and more. Provide different levels of prizes for people to win to really make them invested in the game and stick around.
3. Upgrade Your Video Display to a Video Wall
What’s more eye-catching than one screen displaying content? An array of screens each bringing that same content to a bigger, exciting scale. No other video display can compare to the scope and brilliance of a video wall. You can display advertisements, life-feed attendees via social media, or even incorporate VR into your booths.
4. Virtual Scavenger Hunts
Building off the gameshow concept above, virtual scavenger hunts are a great way to engage your visitors. Using augmented reality, you can send visitors off to find relevant materials scattered around the event floor, keeping them connected to you even after they’ve left your booth. And because the hunt is virtual, you save time and money on manufacturing, hiding, and disposing of items once they’re used.
5. Social Media Interaction
You can set up a social media wall at your booth to create and guide conversations during your event. You can combine live streaming with interactive elements to bring people into your event booth even when they’re nowhere near the venue location.
